
CEO – Octopus Digital
LINKEDIN: https://ae.linkedin.com/in/asmaratif
Aspiring to be an AI Ethicist forming a global perspective on tech ethics when different societies around the world have very different perspectives on privacy, ethics and trust. Bi-lingual AI-Strategist and business leader with global experience in digitalisation, IIoT and industrial automation spanning over 14 years and 4 continents, I have successfully created and deployed innovative business models and cross-functional teams across geographies and cultures that have delivered measurable growth both organically and within new markets.
Currently, as Chief Intrapreneur, Octopus Digital at Avanceon (in the Middle East and Pakistan), my mission is to help C-suite executives with the digital transformation of their businesses using cloud computing, IIoT and Industry 4.0 standards all as an end-to-end “digitalization_as_a_service”. Additionally, as Director General & Group Advisor at Battle Tested Consultant (in France), my mandate is to help businesses create sustainable value via internationalisation.
Following the completion of my Computer Science degree with a gold medal, I began my career in Quality Assurance and Business Development roles where I developed vital skills with solution creation and cultivating channel partners.
As my career progressed and I moved into management positions, I started taking the lead with strategy development and building high performing internationally-based teams that deliver consistently high levels of service to both existing and new clients.
Today, as a senior-level executive with a proven track record of technical solutions sales, branding and strategy development, I can build and maintain active networks, broker revenue-generating agreements and pioneer effective solutions that can be successfully transferred across multiple markets, ensuring company growth.
The culmination of my experience to date means that I bring demonstrable experience in developing and maintaining high performing sales and operational teams in diverse and dynamic environments, mentoring end encouraging best practice and creative solutions as well as improving efficiencies and implementing processes and procedures on an international scale, delivered with both the insight and tactical judgement to ensure commercial success.
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